CP+B Warns 'Maxim' Men of New Dangers January 26, 2005
By Jim Lovel
Maxim defends male lifestyle.
ATLANTAMaxim magazine has
launched the second phase of its "Endangered Man" campaign from
Crispin Porter + Bogusky.
The new work includes a Web site, endangeredman.com, that details many of the
activities and interests of "typical" men and the threats society
poses, such as manicures and tofu.
Given Man's current state of
decline, it would take an act of congress to save him. Luckily,
just such an act exists: The Endangered Species Act of 1973. The petition at
left was drafted in full accordance with this act, and filed with Gale Norton,
United States Secretary of the Interior, and Steve Williams, Director of the
U.S. Fish and Wildlife Service, on November 8, 2004.>
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